Shopping today looks nothing like it did decades ago. With the rapid rise of e-commerce, nearly anything, from clothes, electronics, groceries, even furniture, can now be delivered to our doorstep with just a tap. 

In Indonesia, this shift is particularly striking. The e-commerce sector is becoming increasingly dominant, positioning the country as one of the fastest-growing digital economies in the Asia-Pacific region. By 2025, Indonesia’s digital economy is projected to reach USD 137.5 billion, with online retail playing a central role (Databoks, 2025).